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Precision Rods

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Close-up of a person aiming a fishing rod with a focus on their hand and the rod's eyelet.
Person wearing a beige cap and sunglasses fishing with a rod under a cloudy sky.
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40Years Experience on Lake Guntersville

Four decades on Lake Guntersville have shaped more than time on the water, they have built a clear understanding of how this lake fishes in every season and condition. That experience drives every rod, informing how it loads, responds, and transmits the subtle details most anglers miss. Each build is tuned to the techniques that define Lake Guntersville, from working grass lines to fishing ledges, resulting in purpose built rods that deliver a more direct, dependable connection to every cast, every retrieve, and every strike.

From Guntersville Waters, One Shared Standard.

  • JONAH MITCHELL

    PARTNER

    Rooted in weekends spent fishing Lake Guntersville with his father, and a deep family bond built on time on the water, his work is driven by a lifelong respect for craftsmanship, a passion for quality and innovation, and countless hours on the water.

  • JES SMITH

    PARTNER

    Grew up fishing Lake Guntersville, where a lifelong connection to the outdoors took shape early and continues to grow with every outing. Driven by a passion for quality and a curiosity that finds something new each time on the water, he approaches fishing as both practice and pursuit. Equally committed to the next generation, he values passing along knowledge and experience to help others grow in the sport.

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A lake shoreline with a man fishing in a boat..